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| Track 3: The Industry |
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The retail industry is continually evolving as companies push traditional business boundaries and technologies emerge and converge. As product presentation has moved on from the flat or zoomable image to rich media, video or augmented reality, so too have channels evolved into the anytime, anywhere of mobile commerce. This stream looks at how brand proposition, market entry strategy, delivery mechanism and the product itself shape the organisation and system requirements.
Delegates will gain insight into:
- The latest mobile developments: NFC, marketing and mobile as the glue to cross-channel success;
- Mobile commerce today – a retailer's experiences;
- The latest innovations in product presentation;
- The use of granular product data off-site to engage customers and increase sales;
- Evolution of a multichannel industry – Building mature multichannel models;
- Why a new breed of retailers is shaking up the industry, product development and customer expectations.
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Sponsored by :
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The Internet Retailing 2011 conference will begin at 9.00 with the introduction to the keynote session. The keynote will finish at 10:50 when the room will be reconfigured for the 3 conference streams to begin at 11.20, giving delegates time for a coffee and to visit the exhibition hall.
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| 11.20 |
Chairman's introduction: Paul Skeldon, Editor, M-Retailing.net
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| 11.20 – 11.50 |
The Da-Vinci app or the mobile master-piece – painting the m-commerce picture
The most influential masterpieces ever created are the ones that are ahead of their time. M-commerce has given rise to many online apps and mobile sites enabling their creators to get ahead of the competition. But with so many different online applications, changing consumer habits and new technologies, m-commerce can be a tough art to master. David Backshall looks at the challenges and opportunities of apps vs. mobile optimisation and discovers which brands have sculpted a successful mobile strategy.
Speaker: David Backshall, Head of Sales, Sage Pay and Pat Wood, Co-owner, Truffle Shuffle.
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| 11.50 – 12.10 |
Mobile commerce today – a retailer's experiences
Ish Patel will share the experiences of Aurora Fashions as it has implemented mobile projects for customers and staff across the Coast, Karen Millen, Oasis and Warehouse brands.
Speaker: Ish Patel, Group Strategic Development Director, Aurora Fashions |
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| 12.10 – 12.30 |
NFC and other technologies - a customer usability perspective
French supermarket chain Groupe Casino is looking beyond the traditional methods of retailing from the shop floor and via its website with home and drive-through delivery options. It is currently testing a number of technologies, including NFC, to help all of its customers to transact easier with the chain whether they are at home, in the street or in a store. In this presentation, Thibault will explain the thinking behind the trials and share experiences and results of usability testing with customers.
Speakers: Thibault de Pompery, Creative Director, Innovation Department, Groupe Casino and Vincent Berge, Founder & CEO, Think&Go NFC
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| 12.30 – 1.00 |
M-commerce Panel Discussion
M-retailing's Editor, Paul Skeldon, will be joined by retailers and industry experts to discus the latest developments, issues and challenges around m-commerce today. Panellists include:
Panelists include:
Kamarulzaman Ahmad, Regional Head – Strategy, Innovation & Customer Experience, Air Asia Berhad; Pat Wood, Managing Director, TruffleShuffle.com;
Ish Patel, Group Strategic Development Director, Aurora Fashions
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| 1.00 |
Lunch |
| 2.00 |
Chairman's Introduction - Dan Turner, sales and marketing director, IVIS group
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| 2.00 – 2.20 |
Product presentation ensuring a good customer fit
Nadine Sharara will showcase Thomas Pink's latest innovation in ecommerce to ensure the customer gets the perfect fit from a product presented perfectly.
Speaker: Nadine Sharara, Head of eCommerce, Thomas Pink |
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| 2.20 – 2.40 |
From static to interactive: innovations in product presentation
The future for retail websites is interactive; join mydeco.com CEO Nicole Vanderbilt to see some of the latest 3D and augmented reality technology being used by retailers in the UK and US to create engaging product experiences and find out how it has impacted sales. Find out how 'virtual' product technology can solve the real world 'variant' product challenge.
Speaker: Nicole Vanderbilt, CEO, mydeco.com |
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| 2.40 – 3.00 |
Using product-level data to increase online sales
Retail giant JD Williams has seen revenues and ROI jump since starting to use optimised granular-level, product data to drive highly targeted marketing across online channels, including comparison engines, on-site product reviews and post-site re-targeting. Join JD Williams' Dominic Smith for this session as he shares insight into how the 'nitty gritty' of product information engages customers on and off site.
Speaker: Dominic Smith, Ebusiness Development Manager, JD Williams |
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| 3.00 – 3.10 |
Questions from the audience |
| 3.10 - 3.45 |
Break |
| 3.45 - 4.15 |
Expert Insight - Building Mature Multi-channel Models
Join Tesco.com and their multi-channel partner IVIS Group to learn about their 15 years' journey in building Tesco.com from inception to world leadership. Jon Higgins, Tesco.com IT Director, will talk about balancing innovation and evolution with day-to-day trading needs while Qusai Sarraf, IVIS Group CEO, will provide insight on the Multi-channel Maturity Model (MCm²), a method to build world class multi-channel retailers.
Speakers: Paul Bolton, Director of Product and Strategy, IVIS Group & Jon Higgins, IT Director, Tesco.com |
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| 4.15 - 4.45 |
Evolution of business models
The internet has allowed the creation of completely new businesses, with real, sustainable, structural competitive advantages over traditional models. Rowan Gormley explains how Naked Wines is reshaping the wine business and what the model means for other retail sectors and online.
Speaker: Rowan Gormley, founder, Naked Wines |
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| 4.45 - 5.00 |
Questions from audience |
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