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The proliferation of multiple channels to market and the extended reach of new international customers are putting pressure on retailers to manage the complexity of getting products to the customer with speed and convenience.
“45% of retailers consider problems surrounding stock availability as the most significant issue they have faced over the past year”*
DHL invite you to workshop to gain insight to multi-channel trends from industry leaders, and an opportunity to take part in a peer-to-peer debate covering the importance, the need and how to:
• Align your front-end transactional website with back-end fulfilment processes
• Ensure availability of stock to meet customer demand
• Manage the impact on M-Commerce and mobile interaction
• Trade-off between speed, availability and cost
• Handle unexpected outcomes
Why should you attend?
Multi-channel, E-Commerce, Marketing, Supply Chain and Logistics decision makers will all benefit from understanding each others predicaments to achieving common goals of meeting customer demand, whilst reducing costs and improving business growth.
Success requires a collaborative approach between business functions. A product promotion through the new M-Commerce channel can increase sales, if product availability and speed of fulfilment are aligned.
* Report: Multi-channel Matters – A route to next generation retailing www.dhl-multi-channel-retailing.com
Meet the speakers
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Jens Münch
Strategic Partnerships Developer, Google UK
Title: Why Cross-channel is urgent
Jens Münch has been with Google for 5 years and is currently one of the leads for Google Shopping UK. In this role he is responsible for Google partnerships with retailers on products such as Local Shopping. Jens is particularly interested in the challenge posed to traditional retail by the confluence of Mobile, Local & Social and has a business relationship with most large UK & EMEA retailers. Prior to his current role he worked for 2 years in online marketing after spending 3 years as a photographer and consultant in the Middle East.
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