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The 1-2-3 guide to improving Website User Experience, by whatusersdo.
Learn from the experts how User Experience testing can transform your online conversions - this practical workshop guides you through three steps that every online retailer must take to deliver an intuitive and compelling experience to users:
STEP 1: Securing the budget! How to convince the boss that you should invest in UX testing and the ROI you can expect
STEP 2: Choosing the right UX testing method (moderated or remote) and the types of insight you can expect from each
STEP 3: Working with results - delegates' websites will be User Experience tested by www.whatusersdo.com and the expert panel will share key findings from the results
You can expect to leave the session with...
- the reasons why users leave e-commerce websites
- tips to help you convince senior management that you should be UX testing at least monthly
- a comparison of the two major approaches to UX testing and how they apply to you
Meet the speakers
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Paul Rouke,
Head of Usability at PRWD
Paul Rouke, Head of Usability at PRWD, regularly plans and delivers both in-person and remote usability testing studies. Based upon over 12 years of blue chip retailing experience, he'll share tips on how to choose the right UX testing method, when to test, the kind of insights you can expect and real world examples (from top brands including Lakeland and Speedy), on how these insights can be applied. |
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Kathryn McDonnell,
User Experience consultant at Lexis Nexis
Kathryn McDonnell (Lexis Nexis) is a User Experience consultant with a background in user research, usability testing and interface design and has been working in this area for over 10 years. She has worked for a range of clients on the web, mobile devices, interactive TV and even paper forms. She'll share her experience and tips of how to get buy-in from senior management for UX testing. |
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Lee Duddell,
Product Director and Founder of whatusersdo
Lee Duddell is the Product Director and Founder of whatusersdo, Europe's leading online remote user experience insights service. He brings with him 20 years experience of managing websites at both start-ups (www.upmystreet.com) and larger brands (www.ft.com) where he has led User Experience - even before it was called that! Lee brings a vast knowledge of how Europe's leading online brands are applying UX testing techniques to improve website conversions. |
About www.whatusersdo.com
WhatUsersDo is Europe's leading online remote user experience insights service. It was set up so anyone, in any size or type of organisation, can observe real people using websites quickly, easily and cost-effectively. It works by remotely recording, over the internet, users voices and screen sessions as they complete tasks, carried out in their natural surroundings on their own computers. The service is all done online via the www.whatusersdo.com website and results are back within 12 hours - in video format showing what a user did and audio of their commentary and opinions. Pricing is £30-£70 per video with many of it's mid to large clients (BT, TUI, Comet, DRL Ltd) testing on a monthly contracted basis with Enterprise discounts and advance features and functionality. Their user panel is European wide and demographically profiled from 16 - 55 and above with panel selection / screening including age range, gender, socio economic group & location. |
