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Stream 2 - Connection
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Data is nothing without insight and this requires expert knowledge and action to mould and maximise its potential and profit. The ‘Connection’ track looks at how retailers are mastering the many connection routes and interconnections with customers in a way that promotes brand coherence and profit. Presentations will span internal processes from budget allocation and attribution, to connecting with customers on social sites, campaign consistency, profiting from customer-to-customer interactions and connecting marketing and business propositions across cultures and languages with international expansion. |
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Agenda
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11.20
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Chairman’s introduction – Ray Fowler, Mvideo.ru |  |
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11.20 - 11.50
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Leveraging mobile in today’s always on shopping environment
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11.50 - 12.20
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Beyond the opt-in: Email list growth in a mobile, social and local world With the continued convergence of mobile, social, local and email (or mocial) marketers must change the way they interact with customers and prospects. Silverpop will look at ways marketers can expand their database, ensuring content moves prospective buyers through the buying process to generate quality contacts and accurate contact information. Attendees will come away with several strategies, including ideas for collecting data on-site via tablets, SMS and local check-ins, using rewards and raffles as opt-in incentives, tapping social media to build their database and increase reach and creating transactional emails that help drive opt-ins. Sponsor: Andrew Korczynski, RSM, Silverpop and Amy Patel, Media Manager, Teletext Holidays
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12.20 - 12.50
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Mobile Analytics in Multichannel Retailing Mobile is a key technology, on everyone’s lips. This talk compares the use of analytics for web against mobile apps, and gives some insight into how detailed analytics can be used by retailers to better understand customer behaviour, improve conversions and maximise revenue in a multi-channel world. Speaker: Alan Hall, Managing Director, SCL
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12.50 - 1.00
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Questions from the audience |
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1.00 - 2.00
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Lunch
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2.00 – 3.00
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3.00 - 3.10
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Questions from the audience | |||||||||||
3.10 - 3.45
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Break
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3.45 - 4. 15
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2012: A milestone in mobile?
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4.15 - 4.45
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Leading the connections in a mobile retail world Increasing touchpoints mean more opportunity for engagement with increased necessity to create a coherent brand message and experience. Hear how this retailer utilised the many connection routes and interconnections enabled by mobile to communicate with customers whenever and wherever they are. Speaker: Paul Francis, Head of Commercial Systems, Domino's Pizza
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4.45 - 5.00
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Questions from the audience | |||||||||||
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Stream 1 Sponsors
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Stream 2 Sponsors
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Stream 3 Sponsors
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| Thank you to our sponsors: |
Tea/Coffee Stations
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Registration
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C-Level Dinner
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Post Event Party
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Notebooks
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Official Screenmedia Partner
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Internet Retailing Conference I IR2012 - The Mantle of Leadership Novotel, Hammersmith, London - 9th October 2012 Major industry figures will keynote the conference and share their knowledge and insight from key points in their industry-changing journey, before the event splits into 3 key learning opportunities with presentations running simultaneously. |
Internet Retailing Events Ltd |