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Stream 2 - Connection

Data is nothing without insight and this requires expert knowledge and action to mould and maximise its potential and profit. The ‘Connection’ track looks at how retailers are mastering the many connection routes and interconnections with customers in a way that promotes brand coherence and profit. Presentations will span internal processes from budget allocation and attribution, to connecting with customers on social sites, campaign consistency, profiting from customer-to-customer interactions and connecting marketing and business propositions across cultures and languages with international expansion.

Chairman’s introduction – Ray Fowler,
Richard Evans
11.20 - 11.50

Leveraging mobile in today’s always on shopping environment
Mark Cody will share insight into how Tesco is shaping the mobile channel into a tool for interaction, engagement and customer service across the Tesco business. Hear how it has developed from push marketing to a position of relationship builder and beyond as new developments are announced.
Mark Cody, Senior Marketing Manager – Mobile,

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Richard Evans

11.50 - 12.20
Beyond the opt-in: Email list growth in a mobile, social and local world
With the continued convergence of mobile, social, local and email (or mocial) marketers must change the way they interact with customers and prospects. Silverpop will look at ways marketers can expand their database, ensuring content moves prospective buyers through the buying process to generate quality contacts and accurate contact information. Attendees will come away with several strategies, including ideas for collecting data on-site via tablets, SMS and local check-ins, using rewards and raffles as opt-in incentives, tapping social media to build their database and increase reach and creating transactional emails that help drive opt-ins.
Sponsor: Andrew Korczynski, RSM, Silverpop and Amy Patel, Media Manager, Teletext Holidays
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Richard Evans

Richard Evans

12.20 - 12.50
Mobile Analytics in Multichannel Retailing
Mobile is a key technology, on everyone’s lips. This talk compares the use of analytics for web against mobile apps, and gives some insight into how detailed analytics can be used by retailers to better understand customer behaviour, improve conversions and maximise revenue in a multi-channel world.

Speaker: Alan Hall, Managing Director, SCL

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Richard Evans

12.50 - 1.00

Questions from the audience

1.00 - 2.00
2.00 – 3.00

Panel discussion: Balancing local engagement with a global experience across borders
Learn from others’ experiences and ask questions of these retailers connecting marketing and business propositions across cultures and languages as they develop operations in international markets.

Panellists include:
Kamlesh Raichura, Global Head of Ecommerce, Premier Farnell
Richard Longhurst, Founder, Lovehoney
Andrew Starkey, Head of e-Logistics at IMRG
Amanda Metcalfe, Marketing Director, eBay UK

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Richard Longhurst
Kamlesh Raichura

Premier Farnell
3.00 - 3.10
Questions from the audience
3.10 - 3.45
3.45 - 4. 15

2012: A milestone in mobile?
A report by Kelkoo predicts that for the third year running consumers in the UK will be the biggest mobile shoppers in Europe. This is great news for retailers. With an 'always on' audience, the opportunity is there to tap into an increasingly active channel of buyers. But like any new channel, it's important to take a step back and think about how to get the user experience right. Here, we’ll talk about how a frictionless checkout experience can be created in a shifting mobile payment landscape.

Sponsor: Praful Morar, Vice President Retail Sector, WorldPay

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Richard Evans

4.15 - 4.45
Leading the connections in a mobile retail world
Increasing touchpoints mean more opportunity for engagement with increased necessity to create a coherent brand message and experience. Hear how this retailer utilised the many connection routes and interconnections enabled by mobile to communicate with customers whenever and wherever they are.
Speaker: Paul Francis, Head of Commercial Systems, Domino's Pizza

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Richard Evans

4.45 - 5.00
Questions from the audience
Delegate Registration: 08.00 am
Conference: 09.00 am
FREE exhibition & workshop registration 09.00 am
Conference closes 17.00 pm
Post conference delegate only cocktails 17.00 to 18.00pm
Post Event Party 18.00pm to 21.00pm
Stream 1 Sponsors



Stream 2 Sponsors


Stream 3 Sponsors



Thank you to
our sponsors:
Tea/Coffee Stations
C-Level Dinner
Post Event Party
Official Screenmedia Partner
BeringerTame Apptus SLISystems Packshot

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Internet Retailing Conference I IR2012 - The Mantle of Leadership
Novotel, Hammersmith, London - 9th October 2012

Major industry figures will keynote the conference and share their knowledge and insight from key points in their industry-changing journey, before the event splits into 3 key learning opportunities with presentations running simultaneously.

Internet Retailing Events Ltd
Bridge House Orchard Lane,
Great Glen,

Tel: +44 - (0)1733 559 461 | Fax: +44 - (0)207 692 5575