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IR2012
Workshop 5
2.00 PM
Annica Solutions
What’s new in Google Search and how to maximise traffic and sales to your ecommerce website.
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In this practical workshop we will provide some top tips to maximise the traffic and sales to your ecommerce website, including:

  • What’s changed in Google Search and why this is so important for ecommerce website
  • SEO friendly ecommerce websites
  • Using Google plus and social sharing to help your SEO
  • Linking Google Merchant Centre and AdWords by using features such as Product Extensions and Product listing ads
  • Other advanced AdWords features, such as Remarketing, Sitelinks
  • Getting traffic from Mobile search
How you will benefit from this workshop
  • Understanding what is new in search and making sure you keep one step ahead of your competitors
  • How to optimise your website and increase your ROI
  • Taking advantage of new channels and techniques to increase your sales
  • Seeing examples from case studies, so you can get a good understanding of what works and what you should try for your own campaigns
Who will benefit
  • Marketing managers/directors wanting to keep up-to-date with the most recent digital marketing techniques
  • Business owners, marketing or ecommerce staff who run campaigns in-house or employ third party agencies to run campaigns on their behalf
  • Agency staff that run campaigns for their clients
  • Anyone considering ecommerce marketing for the first time
Speaker:

Ann Stanley, MD, Anicca Digital Solutions

Ann Stanley is MD of Anicca Digital Solutions, with over 10 years’ experience of online marketing.

Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media. Ann manages a team of over 10 account managers and executives that form the Anicca team.

Ann is Google AdWords Accredited, a chartered marketer and provides online marketing training through the local Chamber of Commerce’s, and the Chartered Institute of Marketing (CIM). Ann has spoken at national and international event such as SMX and SES.

TO ATTEND THESE FREE WORKSHOPS REGISTER NOW

OPENING TIMES
Delegate Registration: 08.00 am
Conference: 09.00 am
FREE exhibition & workshop registration 09.00 am
Conference closes 17.00 pm
Post conference delegate only cocktails 17.00 to 18.00pm
Post Event Party 18.00pm to 21.00pm
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Stream 1 Sponsors


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Stream 2 Sponsors

IBM
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Stream 3 Sponsors

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Hooklogic

Thank you to
our sponsors:
Tea/Coffee Stations
Registration
C-Level Dinner
Post Event Party
Notebooks
Official Screenmedia Partner
BeringerTame Apptus SLISystems Packshot
 

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Internet Retailing Conference I IR2012 - The Mantle of Leadership
Novotel, Hammersmith, London - 9th October 2012

Major industry figures will keynote the conference and share their knowledge and insight from key points in their industry-changing journey, before the event splits into 3 key learning opportunities with presentations running simultaneously.

Internet Retailing Events Ltd
Bridge House Orchard Lane,
Great Glen,
Leicester
LE8 9GJ

Tel: +44 - (0)1733 559 461 | Fax: +44 - (0)207 692 5575
Email: info@screenevents.co.uk
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