In this presentation ComQi will answer 4 questions retailers should ask themselves:
How do we compete effectively with online?
Are smartphones a threat or an opportunity?
How do we avoid point solutions and manage costs?
How much do we really know about our customers?
Retailers are aware that in order for them to retain the consumer as long as possible in the store, they need to make experience as attractive as possible, to leverage smartphone and digital signage to create a seamless consumer experience, to use one platform to manage all your in-store communications so you can have a seamless conversation and to prove their ROI with analytics.
We will explore how interactivity between screens and Mobile brings:
Entertainment : Have fun!
Informational : Help me!
Sharing : Let me Share…
…to the user experience.
We will share our thoughts on how to analyze a customer’s frame of mind with the right media and customize the experience in order to help the customer and reinforce your brand.
This presentation will help attendees understand :
Intelligent displays enable dynamic, user and environmentally aware communication channels. Find out how today’s digital media technology is unlocking the true potential of intelligent displays among a range of devices that connect to Digital Signage.
The future of digital signage will be based on using data to make the screen as relevant and as personalized as possible for the viewer. Basic analytics is looking in a review mirror and evaluating past performance. Based on past performance, we can predict future patterns, thus predictive analytics or the windshield showing what will happen next.
The really clever bit is in taking predictive analytics one step further by incorporating additional external data feeds and providing the proverbial steering wheel. How can we alter the future? Utilizing additional data feeds and understanding the correlation of data to consumer behavior allows digital signage platforms to self-optimize to provide the results network operators and viewers are looking for.
Learning outcomes:
This presentation will help attendees understand why data and analytics will play an important role in making digital signage networks, how this data can be used effectively and the benefit of investing in making your digital network “smart”.
Marcy Patzer, Senior Director of Retail Strategies, SCALA
Fresh, locally relevant programming is proven to pay; yet many network operators fail to fully exploit the immediacy and localization that digital media can uniquely deliver. Why?
In many cases, "one size fits all" programming plans are the result of operators' inability build scalable, manageable and affordable content creation and management systems. This presentation will examine best practice techniques for producing and managing hyper-localized content through the use of dynamic message composition, rules-based playlist construction and real-time translation of customer interactions to refresh programming themes and topics. Based on John Ryan's 15 years' experience in managing digital networks , as well as the results of its survey of 167 retail banks, this presentation will show participants how data-driven programming delivers enhanced viewership and sales.
Learning outcomes
Discover what hyper-local content is and why investing in localised content generates enhanced returns
Understand how banks use digital networks to deliver branch specific mission critical information accurately and efficiently
Explore how best practices used by banks can stretch to retail and other verticals
Operators of digital signage networks are faced with a number of difficult content challenges of capturing attention and keeping screens fresh while staying on budget. A growing menu of syndicated media options allow smart networks the ability of going “beyond the ticker” to meet these challenges.
Smart networks are engaging their audience with new sources of media that update frequently, deliver automatically and create closer connections with an audience.
For example, a grocery store uses a syndicated feed of meal recipes based on time of day to engage their audience. The content is relevant to their task of shopping for groceries, scheduling and updates are automated to match buying habits for the time of day, and the beautiful food imagery catches their eye. In addition, viewers may use SMS or QR codes to receive a link to the recipe on their mobile device.
The most effective use of syndicated media requires smart connections between a syndicated content provider, your software and the management of your playlists. By selecting the best media for your audience and technology to support the automated delivery, networks can become more valuable to their audience and advertisers.
Learning outcomes
In this session Jeremy Gavin will explain how to identify if syndicated media is right for your network, provide principles for best practice, and detail the connections required to help make your network smarter.
Several real-world examples will be shared and discussion will cover the use of the content delivery standards SMIL and Media RSS.
This presentation will look at examples of integrated signage solutions and what can be done with them in various verticals.
Integration from internal and external data sources through signage to real time hardware monitoring and content effectiveness monitoring will be demonstrated.
Many end users track the uptime of their hardware. However few integrate this tightly with their engineering teams. This presentation will cover recommended process integration alongside data integration.
With content effectiveness monitoring, the most valuable part of the system can be measured: the message and the content. We will look at different ways to integrate audience measurement and internal data to track signage Key Performance Indicators.
Learning Outcomes:
The audience will come away with ideas of how to:
Integrated data can drive signage content in different environments
Integrated process can provide better reliability and maintenance
Screenmedia Expo 2012, May 16th - 17th, Earls Court, London
Screenmedia expo 2012 will create the first Digital Place-Based forum
that deals with the connected consumer. In order to do this, expo will ask
experts and suppliers from the Screenmedia sector to come together to
share learning and provide practical advice. We will do this by exploring
how Digital Place-Based Media influence audiences who are actively
looking to engage in order to research, transact and play
